Felix Rex—Latin for “Happy King”—is more than a name; it’s a declaration of a lifestyle. The brand was born from a simple but powerful idea: menswear should fit real bodies, especially those who don’t fit the traditional mold. We set out to challenge industry standards and create clothing that celebrates confidence, comfort, and style for men with fuller midsections.

Inspired by luxury and crafted with precision, Felix Rex blends innovative design with bold, original prints to deliver apparel that feels made just for you, because it is.

Our Mission

FELIX REX celebrates individuality and inspires confidence by crafting sophisticated sportswear designed for diverse physiques and dynamic lifestyles. Inclusive designs honor the modern gentleman, redefining sizing standards to ensure every piece exudes luxury, performance, and impeccable fit.

What Makes Us Different

  • Reverse-Tapered Fit: Designed to accommodate larger waists without sacrificing style or comfort.

  • Luxury Performance Fabrics: Water-resistant, stain-resistant, antimicrobial — built to perform and impress.

  • Exclusive Prints: Collaborations with Savannah College of Art and Design (SCAD) create artwork you won’t find anywhere else.

  • Attention to Detail: From tailored sleeves and collars to premium trims and buttons, every detail matters.

Our Vision

Our vision is to create and define ROYAL sizing as a new industry standard. We strive to be the global benchmark for luxury sportswear, inspiring a community of leaders who embody confidence, individuality, and elegance.

​​Meet the Team

Royal Sport, LLC is a private start-up company organized in November, 2023 by five individual investors with private funding. United by their love for golf and a shared vision of modernizing the game’s style, they launched Felix Rex, a premium golf polo brand that blends performance, comfort, and timeless design.

Managing Partner/Investor: Debbie Crowe
Partner/Investors: Bill Crowe | Jody Cabe | Quentin McMillan | Patti McMillan 

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We’re more than a brand, we’re a community. Follow us on social media to stay inspired, informed, and connected.